Search Engine Optimization used to be all about the rankings. If you included keywords in meta tags and web page content, and built quality backlinks, you had a good chance of ranking at the top of Google searches. Now the rules are changing. Today, rankings are no longer king. Google searches vary person to person and are based on many different factors. SEO success is now based on the overall trend of improving Google organic [...]

  Social media has transformed the amount of content that a company needs to generate to promote its products and services. No longer can a company rely on a brochure and website. It must find content to blog, email, tweet and share with its customers to help move them along the sales cycle. A salesperson can create real value for the customer by identifying and providing content that will assist the customer in making a [...]

The Fan Factor: 20 Slam Dunk Secrets to Engage Your Online Audience is now available for purchase or download! The eBook version of “The Fan Factor” is available for FREE. Print versions are also available for purchase. Meredith Oliver, the founder and president of Creating WOW Communications, a web-based marketing and sales training company, offers you 20 trade secrets for converting online fans into engaged buyers. With a memorable online presence, you can grow your [...]

If you’re using social media to promote your products or services, it’s important that those channels work seamlessly with your website. Here are a few tips to ensure your business website and social networking platforms are working together to maximize your online exposure. 1. Include Visible Social Media Icons Display icons for your social networking accounts in prominent and relevant places on your website. The best practice is to feature them on the top, along [...]

Most people think of Google as “just” a search engine.  But the company has several different products that can help companies promote their products and services. Here are 7 Google tools to enhance your marketing: 1. Google Docs – You can upload Word documents, spreadsheets, presentations, drawings and forms to Google Docs and share them with members of your team, who will have the ability to view or edit as you choose.  Great for brainstorming [...]

Facebook, Twitter, and LinkedIn are effective tools for salespeople to use to stay in touch with current clients and to approach new prospects. But it does take time to post, monitor and conduct conversations. Here are some of the top tools your sales team can use to manage their social media profiles, and improve their productivity. 1. Hootsuite If you want to pre-schedule posts in advance and see what’s going on across several social media [...]

Meredith Oliver, of Creating WOW Communications, an Internet sales and marketing company, is excited to announce that she is participating in the National Sales and Marketing Council’s Super Bowl Sales Rally with a new seminar, “Back in the Black 2012.” This new super sales seminar is designed to provide you with proven techniques and strategies that will lead to immediate sales results and more closes. In the “Back in the Black” seminar you will learn critical skills [...]

Meredith Oliver, the founder and president of Creating WOW Communications, a web-based marketing and sales training company, announces the launch of her latest book, “The Fan Factor: 20 Slam Dunk Secrets to Engage Your Online Audience.” This follow up to her first book, “Click Power: The Proven System to Increase Sales,” helps online marketers increase their sales by tapping into the mindset of their fans. Books and ebooks will be available for purchase soon. Stay [...]

Creating WOW Communications is keen to announce the launch of 5 new home builder websites. New home builders in both the United States and Canada are eager to utilize Creating WOW Communications’ years of experience in web design, Search Engine Optimization (SEO), Paid Search Marketing (PPC), and more. 1. Rancho Madera at Black Mountain is a luxury new home community in Cave Creek, Arizona. Creating WOW Communications redesigned Rancho Madera’s website and logo. This new website [...]

Quora made a big splash in the first quarter of 2011 as the online Q&A service’s popularity soared.  While growth has slowed since then, the company recently hired a former Twitter and Facebook techie to focus on user growth and engagement. As a result, this site still has big potential as a tool for your sales team to use to help promote and grow your business. Here are 7 ways your sales team can use [...]