Almost every week  some marketing pundit declares email is dead or dying because of social media. However, reality is quite different. Email is alive and kicking. Most people still check it every day, either on their computers or mobile devices. Social media, meanwhile, is a highly effective tool for sales people to connect with prospects through Facebook, LinkedIn, Twitter and even Pinterest (now the third most popular social networking site in the U.S.). But a savvy [...]

Email marketing continues to be the top performer as a direct marketing channel to your prospects and customers. If you use email as a way to nurture leads and generate sales, keep these design tips in mind to ensure you communicate your company’s message effectively. 1. Brand Consistency – Include your company logo and colors on all of your emails to create brand awareness, and maintain a uniform look for your subscribers. 2. Keep Mobile [...]

There’s nothing worse than spending time writing a company e-newsletter, only to discover that very few people bothered to open your email. How can you ensure that your emails get read? It all starts with the subject line. A good subject line grabs your reader’s attention right away, while a bad is deleted just as fast. Since there’s so much riding on your email subject line, here are 15 rules for creating a good one. [...]

For all the attention being paid to social media these days, you might think email isn’t worth pursuing as a marketing strategy. But a recent study by SocialMediaExaminer.com found that nearly 2 in 3 marketers (64%) plan on increasing their email marketing effortsin the near future.  Email has proven time and again to be an effective way to nurture leads and generate sales from new and existing customers.  However, the success of your email marketing [...]

Today I presented a click-by-click webinar for a national health care association on how to use email marketing programs like Constant Contact, iContact etc. This is the second webinar in a ten webinar series. The audience is state-level executive directors who want to learn how to increase membership and retain exisiting members with Internet marketing. Here are some of the highlights that might help you “click” a little bit faster and with fewer headaches: 1. Select a template that fits [...]

I don’t think so! And neither do most emarketers who invest a lot of time and money building email lists and designing campaigns to increase click-through and conversion rates. I had the opportunity to speak with Scott Stroud of BuilderRadio/Selling More Homes Media Network recently on how to develop Email Marketing that Sells. For a bunch of tips and tricks check out the blog and podcast. Best of luck with your email marketing!