The Fan Factor: 20 Slam Dunk Secrets to Engage Your Online Audience is now available for purchase or download! The eBook version of “The Fan Factor” is available for FREE. Print versions are also available for purchase. Meredith Oliver, the founder and president of Creating WOW Communications, a web-based marketing and sales training company, offers you 20 trade secrets for converting online fans into engaged buyers. With a memorable online presence, you can grow your company’s fan base and build web-based buzz for your brand, product or service. What’s your #FanFactor?

“The key to overcoming your customer’s popcorn brain and media multitasking is NOT to shout louder and more frequently than the competition. Do exactly the opposite. Turn down the volume on the overly “salesy” rhetoric, throw out the stuffy corporate brochures and delete those awful death-by-power-point 50 slide presentations. Instead, whisper. That’s right, pull the customer or client to you with an authentic whisper designed to appeal to the needs, desires and goals of your target audience.”

“What would make your target audience stop and listen? How can you get your customer’s attention and keep it long enough to make a sale? The answer is what I call “The Fan Factor” – Engaged fans stop to hear your message no matter how busy they are.”

“The key word in that sentence is engaged. It’s not enough to have fans. If you deliver a great product/service at a reasonable value, you will have fans. What you really need are engaged fans.

• Engaged fans are never too busy for your message. They make time to listen to your message and purchase your products/services.
• Engaged fans refer new fans. Word of mouth referrals are worth thousands of dollars of push advertising and cost far less.
• Engaged fans are repeat customers. They are loyal to your brand. As a universal business truth,  it is easier and less expensive to sell to your existing customer base than acquire new customers
• Engaged fans care about your success. They give valuable feedback on your products/services that will help you improve and/or invent new products/services.

If you are worried your message isn’t breaking through, don’t be! Today you can use word-of-mouse to reach out to potential customers who have never heard of your product or service. If your online marketing is pervasive and persuasive enough, potential customers won’t know the difference between your company and the big guys. You can look big, deliver big, and, most importantly, SELL big!

Even if you aren’t into sports, Meredith shows you how to market and sell online products more successfully by studying the psychology of sports fans. By reading “The Fan Factor,” you will learn to effectively tap into the mindset of a fan to target social media and online marketing to each fan’s sense of Identity, Self-Esteem, Escapism, State Change, and Sense of Belonging. Download the free eBook version of “The Fan Factor” for FREE or purchase a print copy today! What’s your #FanFactor?

Meredith Oliver, of Creating WOW Communications, an Internet sales and marketing company, is excited to announce that she is participating in the National Sales and Marketing Council’s Super Bowl Sales Rally with a new seminar, “Back in the Black 2012.” This new super sales seminar is designed to provide you with proven techniques and strategies that will lead to immediate sales results and more closes. In the “Back in the Black” seminar you will learn critical skills for closing the sale, building relationships and prospecting for new business. Get expert advice in how to manage tough objections and keep pace with the latest technology innovations. From novices to seasoned veterans, new home sales counselors will come away from this Super Sales Rally energized and empowered with new ideas that will translate into immediate sales. Book your “Back in the Black” super sales seminar today.

Meredith Oliver presents this inspirational new seminar with Melinda Brody, Kerry Mulcrone and John Palumbo. Additional guest speakers for the seminar include Brian Flook, Zach Schabot, and Mitch Levinson.

Melinda Brody, MIRM, of Melinda Brody and Company, has evaluated and inspired new home sales agents for more than two decades. Her firm has video shopped more than 20,000 agents.  Melinda also teaches IRM IV, CSP and Essential Closing Strategies. Melinda has presented to more than 40 HBA’s in addition to Southeast Building Show, PCBC and the Super Sales Rally a dozen times.

Kerry Mulcrone, president of Kerry & Co., a New Home Sales and Training company based in Minnesota, has sold, trained and taught in the new home sales arena since 1986. With 25 plus years of hands-on experience, from being a top award winning salesperson and a new home sales manager, to the Vice President of Sales and Marketing, Kerry is known for her enthusiastic, motivational yet realistic and practical style of sales training and coaching. Her many years in the new home sales market combined with her background in teaching and coaching, make her a specialist in the new home sales field and well-suited as an educator.

John A. Palumbo, MIRM, of The Sterling Group Inc., is an international author and speaker. Since 1985, John has presented hundreds of dynamic, visionary speeches and seminars on the science of sales and influence to thousands of individuals from small, family run companies to large scale developers such as Trump Grande International. With more than three decades of selling experience, John has closed more than a billion dollars in real estate sales. He is author of “Close and Grow Rich,” “Selling at the Bottom of the Market,” “The Closing Numbers,” and his bestseller, “What’s Your Sales DNA?”

Meredith Oliver, the founder and president of Creating WOW Communications, a web-based marketing and sales training company, announces the launch of her latest book, “The Fan Factor: 20 Slam Dunk Secrets to Engage Your Online Audience.” This follow up to her first book, “Click Power: The Proven System to Increase Sales,” helps online marketers increase their sales by tapping into the mindset of their fans. Books and ebooks will be available for purchase soon. Stay tuned for more information about sales.

Meredith asks, what’s your #FanFactor? How confident are you in your online marketing? Can your customers hear you? Are your social networking sites improving your sales? With more than 700 Facebook updates per second, 50 million Tweets per day and 14.65 BILLION web pages, are your online prospects hearing your message?

Through “The Fan Factor,” Meredith will teach you 20 trade secrets for converting online fans into engaged buyers. With a memorable online presence, you can grow your company’s fan base and build web-based buzz for your brand, product or service.

“The Fan Factor” will also guide you through the Internet’s cacophony of social media updates and help you learn to maximize your social networking ROI. Start building your Internet marketing strategy and reaching more of your online consumers today. Ask yourself …

• How often does your salesperson report a prospect purchased a product or service as a direct result of your online presence?
• How many “Contact Us” request forms do you receive each month from your website?
• How often does a customer reply via email or purchase a product/service from your email campaigns?
• How often does someone comment on your blog or “Like” your Facebook posts?
• How often are your tweets re-tweeted?

If you are worried your message isn’t breaking through, don’t be! Today you can use word-of-mouse to reach out to potential customers who have never heard of your product or service. If your online marketing is pervasive and persuasive enough, potential customers won’t know the difference between your company and the big guys. You can look big, deliver big, and, most importantly, SELL big!

“The Fan Factor” is for the brave sales and marketing professionals who are already using Internet marketing and want to improve their results.

Even if you aren’t into sports, Meredith shows you how to market and sell online products more successfully by studying the psychology of sports fans. By reading “The Fan Factor,” you will learn to effectively tap into the mindset of a fan to target social media and online marketing to each fan’s sense of Identity, Self-Esteem, Escapism, State Change, and Sense of Belonging.

Creating WOW Communications is keen to announce the launch of 5 new home builder websites. New home builders in both the United States and Canada are eager to utilize Creating WOW Communications’ years of experience in web design, Search Engine Optimization (SEO), Paid Search Marketing (PPC), and more.

1. Rancho Madera at Black Mountain is a luxury new home community in Cave Creek, Arizona. Creating WOW Communications redesigned Rancho Madera’s website and logo. This new website features Creating WOW’s clean, one-click design to help new home buyers browse floorplans, community and builder details, and photos of life at Rancho Madera.

2. McArthur Homes in South Jordan, Utah, near South Salt Lake City, also builds new homes for sale. Creating WOW Communications also redesigned this website with click-ability in mind. McArthur Homes can now help home buyers search for the perfect new home, stay connected through social media, browse floorplans and community information, stay in touch with current home owners and realtors, and watch testimonials with one click from the homebuilder website. The new website also features great professional photos of current homeowners from McArthur Homes’ communities.

3. Polycorp , a new home builder in Halifax, Nova Scotia, also built a new website with Creating WOW Communications. This new home builder features a variety of new homes including single family homes, rental communities, and new home lots. Polycorp’s new website allows potential new home owners and rental tenants to easily browse communities, floorplans, builder information, social media and more with intuitive navigation.

4. Go Keystone located in Greensboro, NC, builds new homes and townhomes in North Carolina’s growing Triad region. Their new website by Creating WOW Communications features interactive maps and detailed new home floorplans and descriptions. Creating WOW Communications also manages Go Keystone’s Search Engine Optimization (SEO) and blogging content. Go Keystone now ranks at the top of new home buyer’s minds and Google searches too.

5. Haubert Homes , a new home builder in Pennsylvania, also worked with Creating WOW Communications to design and build their new website. Home buyers can now easily browse new homes, remodeling projects, builder information, and Design Center locations. Haubert Homes’ new website is also one click easy for home buyer navigation.

Are you wowing your potential clients? Contact Creating WOW Communications today for more information about how to redesign or improve your own website.

WASHINGTON, Oct. 17–With pre-registration almost 25 percent higher than it was at this time last year and exhibit space sales going strong, the 2012 International Builders’ Show (IBS) is shaping up to be an outstanding event for both attendees and exhibitors.

Sponsored by the National Association of Home Builders (NAHB), the International Builders’ Show is the most important event of the year for the U.S. home building industry and the largest annual light construction trade show in the world. The IBS will be held from Feb. 8 to 11, 2012 at the Orange County Convention Center in Orlando, Fla.

“The International Builders’ Show is truly unique,” said Bob Nielsen, chairman of the National Association of Home Builders. “No other event provides such exceptional education and networking opportunities and such a superb showcase of top quality products for the home building industry. We’re expecting more than 50,000 attendees and more than 800 exhibitors at the 2012 show.

Meredith Oliver will present at three sessions at this year’s IBS conference. See Meredith at

1. Sister Act 2: The Laws of Attraction on Wednesday, February 8 from 1:30-3 p.m.

2. The Fan Factor: Engage and Excite Your Online Followers on Wednesday, February 8 from 3:30-5 p.m.

3. 2012 Super Sales Rally: Back in the Black on Thursday, February 9 from 9-11:30 a.m.

“The IBS also demonstrates the strength, resilience and tenacity of the home building industry. Housing has been hit much harder by the downturn than any other sector of the economy, and we are very pleased that so many manufacturers and suppliers have recognized the value of exhibiting at the IBS and continue to participate each year,” Nielsen said.

In addition to an outstanding lineup of almost 200 education programs and more than 400,000 square feet of product exhibits, the upcoming IBS will provide numerous networking opportunities for attendees.

“Our members greatly value networking, and we strive to meet that need with innovative, value-added programs,” said Nielsen. “The ‘Centrals’ are a good example. We have designated specific areas of the show as Centrals for various specialties such as custom building, multifamily and remodeling. At the Centrals, attendees can meet others working in their field, get answers to questions, and see presentations that address the issues they deal with on a day-to-day basis. We also organize product tours so that people at each Central can meet with
exhibitors showing products suited to their segment of the industry

The IBS also provides attendees with perspective on how the housing industry and their own businesses function in the context of the broader national and international economies.

To register for the IBS, or for more information about attending or exhibiting at the International Builders’ Show, please go to www.BuildersShow.com.

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ABOUT NAHB: The National Association of Home Builders is a Washington-based trade association representing more than 160,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing and other aspects of residential and light commercial construction. NAHB is affiliated with 800 state and local home builders associations around the country. NAHB’s builder members will construct about 80 percent of the new housing units projected for this year.

8/31/11 - Rock Your Sales Rally, Charlotte NC, SOLD OUT

9/13/11 – Rock Your Sales Rally, Private Event, Branson MO

9/14/11 - YouTube 101 Webinar, Hosted by NAHB, $19.95 NSMC Memb/$24.95 NAHB Memb/$44.95 Non-Memb, Register Here

9/15/11 - Sisterhood of the Traveling Laptop, 21st Century Building Show, Charlotte, NC

9/20/11 - New Faces from Facebook: How to Drive Senior Living Success through Social Media, Hosted by Touchtown, COMPLIMENTARY, Register Here

9/22/11 – You’ve Got Mail! Increase Sales with Extraordinary Email Marketing Webinar, Hosted by Lasso Data Systems, COMPLIMENTARY, Register Here

Raleigh, NC – March 28, 2011 – Raleigh based Meredith Communications is pleased to announce their web design services have expanded well beyond the real estate industry alone. Meredith Communications is well known for their WOW website designs for home builders and real estate companies, and have recently expanding to a variety of other industries offering affordable and extremely effective websites.

One example is their most recent website creation for Solar and Wind KC, a company who installs solar and wind systems for commercial buildings, homes and multifamily projects. This new site is an affordable HTML site offering an easy to use content management system to allow for instant updates. The site also features home page flash, user friendly navigation and an online contact form. Meredith Communications successfully created and launched the site in less than 30 days. For companies in need of an affordable new site in a short time frame, but also desire an eye catching and effective site, the Solar and Wind KC site is an excellent example of what they can expect from Meredith Communications. The site also includes signature call to action special touches which are present on every Meredith Communication site design.

Another example of one of their recent web designs is the new site for Kerry & Co, a new home sales training and coaching company. This new site helped launch the new brand of Kerry and Co. and was created to highlight the company’s many services throughout an eye-catching and bright site design. The WordPress based site includes an integrated blog, prominent social media links and an affordable Content Management System (CMS) to allow in-house site updates. The site achieved all the goals Kerry & Co desired within a fast timeframe and within their budget.

Meredith Communications also recently launched a new site for the International Preschool of Raleigh. The site was designed to bring the international focus of the school to life while utilizing fun, bright kid-friendly colors and images. The first design presented to the International School of Raleigh was so perfect for the school’s image and desires in a new site, they chose the first design draft presented. One of Meredith Communications’ strength is to truly capture the brand of their clients and showcase it effectively through their site designs. This new site is also WordPress based including an integrated blog and CMS for in-house updates.

All three new sites are examples of affordable, quick to produce websites with backend CMS programs so each company can manage their sites in-house. Meredith Communications is looking forward to their continued expansion of their web design services and website consultation services to a variety of industries.

Meredith Oliver has been WOWing audiences for more than 10 years. She is president and founder of Meredith Communications, a sales training and marketing communications company, primarily working in the real estate industry. She has been a speaker at many industry conferences, symposiums, and trade shows. She holds the designations of Certified Sales Professional (CSP) by the National Association of Home Builders, and MIRM (Member of the Institute of Residential Marketing).

For further information on Meredith Communications, please call 866-227-9769 or visit www.CreatingWOW.com.

Website Design by Carlson Communications & SEO/PPC Marketing by Meredith Comm.

Raleigh, NC – March 21, 2011 – Raleigh based Meredith Communications is pleased to announce services to the senior living industry; providing Search Engine Optimization (SEO) and Pay-Per-Click Marketing for Village at Proprietors Green (www.proprietorsgreen.com) and The Village at Duxbury (www.villageatduxbury.com) communities located in Marshfield and Duxbury, Massachusetts. The communities are part of the Welch Healthcare and Retirement group (www.welchhrg.com).  Welch Healthcare is a family-owned company that has served individuals and families throughout the South Shore of Massachusetts for over 60 years.

Village at Proprietor’s Green website was designed and is maintained by Carlson Communications (www.carlcomm.com) and The Village at Duxbury is undergoing a Website redesign by Carlson at this time. Carlson Communications continues to provide marketing services to both communities. Meredith Communications has been added to the mix as a strategic partner to optimize each website, manage the PPC campaigns and provide overall web marketing consulting. Meredith Communications will also assist in implementing a systemized eLead Management, follow-up and email program. The goal of this new program is to improve customer service and enhance the experience of their web visitors inquiring about their communities online.

Meredith Communications is looking forward to their new partnership with Village at Proprietors Green and The Village at Duxbury. Meredith Oliver (www.CreatingWOW.com) has been WOWing audiences for more than 10 years. She is president and founder of Meredith Communications, a sales training and marketing communications company, primarily working in the real estate industry. She has been a speaker at many industry conferences, symposiums, and trade shows. She holds the designations of Master Certified Sales Professional (MCSP) by the National Association of Home Builders, and MIRM (Member of the Institute of Residential Marketing).

For further information on Meredith Communications, please call 866-227-9769 or visit www.CreatingWOW.com.

The IRM Board of Governors elected Brian Flook, MIRM, CMP, president of Power Marketing & Advertising, LLC, to be the 2011 IRM vice chair, and Meredith Oliver, MIRM, Master CSP, CMP, CSP, president of Meredith Communications, to be the 2011 IRM second vice chair.

They join Tom Vetter, MIRM, Master CSP, CMP, CSP, president of Accelerated Marketing Partners, LLC, who will serve as IRM chair for 2011. Ross Robbins, MIRM, CMP, CSP, of the Homebuilder Coach, now serves as the immediate past chair.

The IRM board recently held a special election to fill the newly vacated vice chair position, along with the regular election for the second vice chair position, which is held every year.

The IRM Board of Governors also welcomed six new members who began their official terms at the 2011 IBS:

• Adrienne Albert, MIRM, CMP
  The Marketing Directors, Inc. 

• Kelly Bosetti, MIRM, CMP, CSP
  CEA Marketing Group
• Gian Hasbrock, MIRM, Master CSP, CMP, CSP
  CB Advantage New Homes 

• Tim Sullivan, MIRM, CMP
  John Burns Real Estate Consulting
  
• Dorothy Tayloe, MIRM, CMP, CSP
  Daniel Homes
  
• Dottie Fawcett, Master CSP, CMP, CSP
  Constellation Web Solutions

For more information about IRM, visit www.nahb.org/irm.

Raleigh, NC – 2011 – Raleigh based Meredith Communications is pleased to announce the launch of a new website for F.E. Trainer Construction, a custom home builder and remodeler based in Knoxville, Tennessee. The owners of F.E. Trainer Construction take great pride in their reputation to provided outstanding value, customer service, professionalism and integrity to all of their customers.

The new F.E. Trainer Construction site, (www.FETConstruction.com), was designed to reflect the builder’s unique Craftsman style in building and remodeling. The site incorporates images and décor elements to match the builder’s style including an old fashioned appeal of a gentleman’s club where men gathered to play cards and wind down for the day. Specific elements include the distinctive wood grain logo, wood grain border around the home page flash images, old fashioned textured background design and the unique navigation bar layout.

The new site features an amazing opening slideshow showcasing beautiful, professional photography of the builder’s custom homes. The slideshow quickly grabs a visitor’s attention and immediately portrays the quality and attention to detail F.E. Trainer Construction offers their customers. Not only is the slideshow beautiful on the site, it is also iPhone and iPad friendly so the site doesn’t lose any of its WOW appeal for those using such devices. In our technology driven and fast paced lifestyles, having a site that is easily functional on multiple mobile devices is a must.

Another significant feature of the site is the extensive photo gallery which is conveniently organized by room. Visitors can easily choose the category of photos they want to browse from a variety of options including, outdoor living, kitchens, living rooms, bathrooms, offices, exteriors, bedrooms, recreation rooms and many more. This great feature not only showcases the builder’s beautiful homes and projects, it also makes it extremely user friendly for visitors. The site offers a photo gallery link in the main navigation and on each page throughout the site. An important feature to the builder is that he will have the ability to add new albums or add and delete photos from existing albums whenever needed through an easy to use website administration system.

The site is appealing to the eye, as well as, appealing to search engines. The site has been optimized with Search Engine Optimization (SEO) keyword friendly copy to drive relevant traffic to the site including visitors seeking custom home building and remodeling needs in their area. Once visitors arrive to the site, they will find several customer testimonials throughout each page to demonstrate the high quality of the builder’s work and work ethic. The site included social media links in the footer of each page which are currently coming soon and links will be included in a future phase of the project.

Meredith Communications is not only proud to addwww.FETConstruction.com to their portfolio of completed projects; they look forward to their continued relationship with F.E. Trainer Construction on their future internet marketing needs.

Meredith Oliver (www.CreatingWOW.com) has been WOWing audiences for more than 10 years. She is president and founder of Meredith Communications, a sales training and marketing communications company, primarily working in the real estate industry. She has been a speaker at many industry conferences, symposiums, and trade shows. She holds the designations of Certified Sales Professional (CSP) by the National Association of Home Builders, and MIRM (Member of the Institute of Residential Marketing).

For further information on Meredith Communications, please call 866-227-9769 or visit www.CreatingWOW.com.