How did we ever do business before the smart phone? It’s hard to imagine anymore! It seems like every week there’s another new app to help sales people become more productive. Here are the top 6 apps your sales team should have on their smart phones to do business more efficiently. 1. GoToMeeting – The mobile version of the desktop web-conferencing tool allows you to start online meetings, view presentations and reports. The app is [...]

  Networking events are great for making connections and building relationships that can eventually turn into leads for your sales team. The trouble comes with finding a way to keep track of all the business cards you collect at these meetings. Do you store them in a 3-ring binder for future reference or type the contact information into your computer? If you want to follow up with people on a timely basis, it’s important to [...]

Have you seen these black & white square patterns popping up in store windows or in magazines? These designs are called QR codes (quick response codes) and are similar to a barcode. But instead of a special device to read the information, you only need a smart phone (such as an iPhone or Android) with a QR code reader app. Mobile-barcodes.com provides a list of companies that offer free code readers that you can download [...]

The sheer number of mobile apps available across the three leading smartphone platforms (iPhone, BlackBerry and Android) is staggering, with more than 175,000 to date. In fact, new business-focused apps seem to pop up daily. So, it’s becoming more and more difficult to sift through and find the good ones.  That’s why I have put together a list of some of the top business mobile apps for you. Google Mobile App This app is great [...]

How do you convert your Website into a mobile phone friendly Website? Is this something to be concerned about? Mobile advertising is getting more successful at creating brand awareness and purchase intent, compared to traditional online advertising. Market research firm InsightExpress recently did a study that found mobile campaigns thru the 4th quarter of 2009 performed 4-1/2 to 5 times better than online ones for awareness, message association, brand favorability and purchase intent. The survey also [...]

Now that Apple Computer has unveiled its new iPad, iPod and iPhone users have a dilemma on their hands.  Do they upgrade to the iPad or buy one to use in addition to their iPod or iPhone? And should someone who doesn’t already have an Apple product choose the iPad over the iPod or iPhone? There’s no clear-cut answer here.  The major benefit of the iPad over the other products is its larger screen, making [...]

Businesses that use mobile advertising could benefit from a new strategy that Yahoo! appears to be readying to take local search and social media to new heights. Yahoo! recently received a patent for a contextual mobile local search application based on social network “vitality information.” The U.S. Patent & Trademark Office abstract details the company’s intent to develop a search application that looks at the location of the mobile device, a time of day, an event, information [...]