When it comes to social media, people generally think that content involves blog articles, tweets, Facebook posts or YouTube videos. But content can also be a sales presentation that you created in PowerPoint, and uploaded to SlideShare. As the leader in making presentations social, SlideShare has become an effective lead generating tool. Here are a few ways you can use this social media tool for your business: 1. Include calls to action – When using [...]

Social media is a wonderful tool to connect salespeople with their prospects  and existing customers. You can go to LinkedIn, Facebook and Twitter before you meet with someone to find out their likes, interests, etc.  You might even learn something you didn’t know about your existing customers like their political or religious beliefs. But what do you do with that information?   You could engage in a political discussion with your prospects/customers on Facebook, but you’d be [...]