Meredith Communications Announces Launch of New Tennessee Custom Home Builder Website

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Raleigh, NC – 2011 – Raleigh based Meredith Communications is pleased to announce the launch of a new website for F.E. Trainer Construction, a custom home builder and remodeler based in Knoxville, Tennessee. The owners of F.E. Trainer Construction take great pride in their reputation to provided outstanding value, customer service, professionalism and integrity to all of their customers.

The new F.E. Trainer Construction site, (www.FETConstruction.com), was designed to reflect the builder’s unique Craftsman style in building and remodeling. The site incorporates images and décor elements to match the builder’s style including an old fashioned appeal of a gentleman’s club where men gathered to play cards and wind down for the day. Specific elements include the distinctive wood grain logo, wood grain border around the home page flash images, old fashioned textured background design and the unique navigation bar layout.

The new site features an amazing opening slideshow showcasing beautiful, professional photography of the builder’s custom homes. The slideshow quickly grabs a visitor’s attention and immediately portrays the quality and attention to detail F.E. Trainer Construction offers their customers. Not only is the slideshow beautiful on the site, it is also iPhone and iPad friendly so the site doesn’t lose any of its WOW appeal for those using such devices. In our technology driven and fast paced lifestyles, having a site that is easily functional on multiple mobile devices is a must.

Another significant feature of the site is the extensive photo gallery which is conveniently organized by room. Visitors can easily choose the category of photos they want to browse from a variety of options including, outdoor living, kitchens, living rooms, bathrooms, offices, exteriors, bedrooms, recreation rooms and many more. This great feature not only showcases the builder’s beautiful homes and projects, it also makes it extremely user friendly for visitors. The site offers a photo gallery link in the main navigation and on each page throughout the site. An important feature to the builder is that he will have the ability to add new albums or add and delete photos from existing albums whenever needed through an easy to use website administration system.

The site is appealing to the eye, as well as, appealing to search engines. The site has been optimized with Search Engine Optimization (SEO) keyword friendly copy to drive relevant traffic to the site including visitors seeking custom home building and remodeling needs in their area. Once visitors arrive to the site, they will find several customer testimonials throughout each page to demonstrate the high quality of the builder’s work and work ethic. The site included social media links in the footer of each page which are currently coming soon and links will be included in a future phase of the project.

Meredith Communications is not only proud to addwww.FETConstruction.com to their portfolio of completed projects; they look forward to their continued relationship with F.E. Trainer Construction on their future internet marketing needs.

Meredith Oliver (www.CreatingWOW.com) has been WOWing audiences for more than 10 years. She is president and founder of Meredith Communications, a sales training and marketing communications company, primarily working in the real estate industry. She has been a speaker at many industry conferences, symposiums, and trade shows. She holds the designations of Certified Sales Professional (CSP) by the National Association of Home Builders, and MIRM (Member of the Institute of Residential Marketing).

For further information on Meredith Communications, please call 866-227-9769 or visit www.CreatingWOW.com.