24
2010
Meredith Communications Launches 3 Websites for Dallas Developer
Orlando, FL – May 24, 2010 – Orlando based Meredith Communications is pleased to announce the launch of three new community websites for Wynne Jackson, a prominent Dallas developer. The three Texas community sites feature Grand Peninsula (http://www.grandpeninsula.com/) in Grand Prairie, Country Lake (http://countrylakestexas.com/) in Argyle and Waterford Parks (http://www.waterfordliving.com/) in Allen, Texas.
The beauty of the community sites is that they were all designed to establish a common brand for visitors to easily recognize a “Wynne Jackson” community. Each community site has a unique color palette specific to the community while maintaining a similar design theme which clearly establishes the “Wynne Jackson” brand. Each site offers similar design elements and easy navigation paths to important community information.
The goal of the new sites was achieved by allowing each community to maintain its unique selling features while maintaining the brand of the developer.
Another key element of each site is the prominent use of onsite photography as opposed to lifestyle images. Each site allows a visitor to truly imagine driving home into their Wynne Jackson community after a long day at work. The photography showcases the entryways, homes and community amenities to portray the lifestyle a homeowner would enjoy in their new home. The goal of the community photography is to entice site visitors to visit the community in person to learn more about living in a Wynne Jackson community.
Meredith Communications also conducted a makeover on an existing Wynne Jackson community website, http://www.liveoakcreek.com/, to continue the brand throughout all sites. Some of the main updates included important call-to action language and graphics, updated photography, the addition of a flash amenity slideshow, and a redesigned home page with a beautiful flash slideshow showcasing community photography.
Wynne Jackson is a real estate developer with a diverse background and a proven track record of successful developments over their nearly 30 year history. They are headquartered in Dallas, Texas. For more information on Wynne Jackson, visit http://www.wynnejackson.com/.
Meredith Communications partnered with Dallas based advertising agency Anderson Hanson Blanton on the Wynne Jackson community websites. Meredith Communications designed and developed the websites which launched in April 2010. AHB managed the projects and provided the content for the sites. AHB is Wynne Jackson’s advertising agency of record.
Meredith Communications looks forward to a continued relationship with Wynne Jackson on future community websites in their pursuit to create and maintain the “Wynne Jackson” brand.
Meredith Oliver (www.CreatingWOW.com) has been WOWing audiences for more than 10 years. She is president and founder of Meredith Communications, a sales training and marketing communications company, primarily working in the real estate industry. She has been a speaker at many industry conferences, symposiums, and trade shows. She holds the designations of Certified Sales Professional (CSP) by the National Association of Home Builders, and MIRM (Member of the Institute of Residential Marketing).
For further information on Meredith Communications, please call 321.285.1660 or visit www.creatingwow.com.
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I just visited the Wynne Jackson websites and they are fantastic. I found them easy to navigate and the photography is beautiful.
No one does it any better than Meredith Communications.
Congratulations, Meredith to you and your team for another job well done!
Keep up the good work.
It’s a pleasure to know you.
Regards,
Del Barbray