Meredith Communications Launches New Site for On Your Lot Home Builder

Orlando, FL – May 27, 2010 — Orlando based Meredith Communications is pleased to announce the launch of a new website for Red Door Homes (www.RedDoorHomes.com) based out of Orlando, Florida. Red Door Homes is a build on your lot homebuilder and currently builds homes in Alabama, North Carolina, South Carolina and North Dakota with several new markets on the horizon.

Red Door’s new site (www.RedDoorHomes.com) was designed to showcase the company’s unique and distinctive brand of On Your Lot building at affordable pricing. Meredith Communications helped bring their distinctive “DIY (Do-It-Yourself) Instant Equity” brand to life throughout the site. This innovative program helps save their home buyers thousands of dollars by simply participating in the home building process.

In order to drive prospective home buyers to learn more about this wonderful money saving system, an eye catching DIY graphic is proudly featured on the top right of each page within the site. Meredith Communications also strategically placed multiple text links throughout the site to continuously brand this one of a kind concept and direct visitors to the “DIY Instant Equity System” page.

Most importantly the lead response has surpassed the builder’s expectations. The new site generated leads within hours of launch and continues to produce a large number of online leads on a daily basis.

Mike Benshoof, partner and Chief Operating Officer, states “Meredith Communications helped us bring to life our strategic vision for Red Door Homes. Meredith really listened to what we wanted to accomplish and then translated that into a Website that is visually appealing, easy to use and easy to maintain in-house. The lead response to the new site has been excellent and we are working hard to convert those into sales.”

The site features easy-to-use navigation, a password protected “My Favorites” shopping cart and Quick Search options. The home page flash presentation depicts their unique brand and is visible on all types of mobile phones including iPhones. The site also includes the Meredith Communications CMS (Content Management System) so the Red Door Homes Team can update their site in-house instantaneously.

Meredith Communications is not only proud to add www.RedDoorHomes.com to their portfolio of completed websites, but is also looking forward to continuing their relationship with Red Door Homes. Meredith Communications will be providing Search Engine Optimization services and Social Media Consultation and execution. Another key feature included in the site is the integrated blog for Red Door Homes. Meredith Communications will continue to work with Red Door Homes to provide relevant and helpful content to share on their blog.

Meredith Oliver (www.CreatingWOW.com) has been WOWing audiences for more than 10 years. She is president and founder of Meredith Communications, a sales training and marketing communications company, primarily working in the real estate industry. She has been a speaker at many industry conferences, symposiums, and trade shows. She holds the designations of Certified Sales Professional (CSP) by the National Association of Home Builders, and MIRM (Member of the Institute of Residential Marketing).

For further information on Meredith Communications, please call 321.285.1660 or visit www.CreatingWOW.com.