Meredith Oliver Releases New Book, Click Power: The Proven System Builders Use to Increase Sales

Raleigh, NC – January 2, 2011 – Meredith Oliver, President and Founder of Meredith Communications, is proud to announce the release of her newest book titled Click Power: The Proven System Builders Use to Increase Sales. This new and innovative book is by far the most comprehensive Internet book in the housing industry. Not only does it contain information on Internet marketing, it also includes the key ingredients of lead management and on-site selling. Click Power paints a complete picture on how to market and sell homes using the Internet.

For any home builder seeking an effective online presence and powerful sales results, this book is a must have. The bottom line is, just because a home builder has developed a Web site doesn’t mean Web shoppers can find it and when they do find it, will take action. Building a Web site is only the first step of an effective Internet marketing strategy. A Web site alone will not produce the results home builders need to survive and prosper.

For home builders seeking answers to turn their Internet Marketing efforts into effective sales results, Click Power introduces and outlines The Click Power System™ to success online. Meredith created this unique system as a roadmap for home builders to increase sales with an effective online sales and marketing program. Click Power explains this proven step by step system which outlines five building blocks for success.

Click Power readers will learn all aspects of the five step system including: 1) Your Web Site – The Foundation, 2) Web Site Marketing – Drive Traffic, 3) eLead Follow-Up – Build the Relationship,  4) Online Onsite Marriage – Close the Sale, and 5) Measure Results – Track, Review & Revise. Meredith explains all aspects of The Click Power System™ in such a way that empowers readers to take the steps needed to become successful. In years past many home builders asked why they should implement an Internet marketing strategy. Now they understand it is a must but they need encouragement and knowledge to take the first step to success. Meredith quickly motivates her readers to feel like they can succeed with her motivating statement “You Can Do This!”

Click Power is so comprehensive it covers online display advertising, blogging, search engine optimization, paid search, online public relations, eLead Follow-up systems, Online Sales Counselor job descriptions, onsite sales strategies and eLead to eSale conversion rates. After reading Click Power, home builders will be armed with proven tools to online success.

For those interested in purchasing Click Power, it is currently available for sale online at Lulu.com for $24.95. For housing industry professionals attending the 2011 International Builders Show (IBS) in Orlando, Click Power will be available for purchase at the IBS bookstore while supplies last.

Meredith Oliver (www.CreatingWOW.com) has been WOWing audiences for more than 10 years. She is president and founder of Meredith Communications, a sales training and marketing communications company, primarily working in the real estate industry. She has been a speaker at many industry conferences, symposiums, and trade shows. She holds the designations of Certified Sales Professional (CSP) by the National Association of Home Builders, and MIRM (Member of the Institute of Residential Marketing).

For further information on Meredith Communications, please call 866-227-9769 or visit www.CreatingWOW.com.