"The Fan Factor" NOW Available for Download or Purchase

The Fan Factor: 20 Slam Dunk Secrets to Engage Your Online Audience is now available for purchase or download! The eBook version of “The Fan Factor” is available for FREE. Print versions are also available for purchase. Meredith Oliver, the founder and president of Creating WOW Communications, a web-based marketing and sales training company, offers you 20 trade secrets for converting online fans into engaged buyers. With a memorable online presence, you can grow your company’s fan base and build web-based buzz for your brand, product or service. What’s your #FanFactor?

 

“The key to overcoming your customer’s popcorn brain and media multitasking is NOT to shout louder and more frequently than the competition. Do exactly the opposite. Turn down the volume on the overly “salesy” rhetoric, throw out the stuffy corporate brochures and delete those awful death-by-power-point 50 slide presentations. Instead, whisper. That’s right, pull the customer or client to you with an authentic whisper designed to appeal to the needs, desires and goals of your target audience.”

“What would make your target audience stop and listen? How can you get your customer’s attention and keep it long enough to make a sale? The answer is what I call “The Fan Factor” – Engaged fans stop to hear your message no matter how busy they are.”

“The key word in that sentence is engaged. It’s not enough to have fans. If you deliver a great product/service at a reasonable value, you will have fans. What you really need are engaged fans.

• Engaged fans are never too busy for your message. They make time to listen to your message and purchase your products/services.
• Engaged fans refer new fans. Word of mouth referrals are worth thousands of dollars of push advertising and cost far less.
• Engaged fans are repeat customers. They are loyal to your brand. As a universal business truth,  it is easier and less expensive to sell to your existing customer base than acquire new customers
• Engaged fans care about your success. They give valuable feedback on your products/services that will help you improve and/or invent new products/services.

If you are worried your message isn’t breaking through, don’t be! Today you can use word-of-mouse to reach out to potential customers who have never heard of your product or service. If your online marketing is pervasive and persuasive enough, potential customers won’t know the difference between your company and the big guys. You can look big, deliver big, and, most importantly, SELL big!

Even if you aren’t into sports, Meredith shows you how to market and sell online products more successfully by studying the psychology of sports fans. By reading “The Fan Factor,” you will learn to effectively tap into the mindset of a fan to target social media and online marketing to each fan’s sense of Identity, Self-Esteem, Escapism, State Change, and Sense of Belonging. Download the free eBook version of “The Fan Factor” for FREE or purchase a print copy today! What’s your #FanFactor?