Yesterday I had the pleasure of presenting the “High Tech, High Touch” webinar version of our LIVE session at the 50+ Housing Symposium in Philadelphia, PA with Janis Ehlers of The Ehlers Group and Josh Shron of Stampless Marketing. We spoke on how to balance high tech and high touch marketing to active adult homebuyers. The webinar was fantastic and we received great feedback: “Great webinar! I got some great tips but also learned that we are [...]

It’s like high school all over again! Doesn’t social media feel that way somtimes! Good news Facebook fans; even if you weren’t popular in high school, if you are on Facebook, you are in the most popular online “club” in the online universe. eMarketer.com reported today that Facebook has overtaken MySpace as the most popular social networking site on the Web. According to comScore, Facebook totaled 70,278,000 unique visitors, up 97% from May 2008 to [...]

I had a cool Internet marketing experience this morning! I was working on the next edition of our eNewsletter when our Live Chat account dinged to let me know someone was visiting our Web site. I checked the Live Chat operator control panel and was able to see the visitor’s IP address, what pages had been viewed  and the Google search terms used to find our Web site. This is one of the huge benefits to Live Chat; you can see everyone who is [...]

I am speaking tomorrow in Atlanta, GA at the Southern Building Show and look what I found in the Orlando airport! Best Buy has a kiosk selling every type of technology you can imagine. [youtube=http://www.youtube.com/watch?v=ksdzQX12uro] Technology kiosks are nothing new in the airport but I hadn’t seen any of the bix box stores venture out with a branded, interactive kiosk before. This is a WOW! It took me forever to get a photo and be able to [...]

If you are as busy as I am, you don’t have time for technology to make your personal and professional life more complicated! In fact, great technology is supposed to do just the opposite, make life simpler and smoother. In this post, I am going to give you my top 10 technology tips and tools; things I use on a daily basis to save time and money. I don’t represent any of these tools or receive [...]

In the part 1 of Blogging for Builders, I talked about the basics of blogging such as why blog, what is a blog and how to set up a blog. Today I am teaching part 2 of the webinar and wanted to post some of the ideas here. If you are interested in the webinar, it is part of a series, Insight into On-Site & On-Line in 2009. Now that you’ve got your blog going, it is time to think about [...]

PODCAST: Click link to play, Website Tips for Homebuilders [8:32] For this week’s blog, I am including a podcast of a seminar I taught recently for a group of homebuilders in Washington DC. The recording is a live version so you may hear some questions and comments from the audience. It is only a portion of the seminar but it is a meaty segment packed with tips I thought you might enjoy. If you are really interested in [...]

I spoke yesterday at the National Association of Homebuilder’s 50+ Housing Symposium in Philadelphia, PA. I was honored to speak with Janis Ehlers of The Ehlers Group and Josh Shron of Stampless Marketing. We spoke on how to balance high tech and high touch marketing to active adult homebuyers. After the presentation, I had the opportunity to walk the exhibit floor and filmed a quick video with some tips that might help you market to boomers more effectively. [...]

Remember “save the cheerleader, save the world”…a phrase made popular during the first season of the television show Heroes? In this post, I am going to teach you how to save yourself repetitive clicks and maximize your time. Okay so saving clicks may not save the world, but you just might find yourself less frazzled and more productive! If you are like most sales and marketing professionals, you are short on both money and time these days. [...]

I think the whole world has gone on sale. Seriously. If you have disposable income right now it is the time to buy whatever you’ve always wanted! You can get amazing deals on everything from consumer electronics to luxury cars. Further, consumer goods aren’t the only things on sale. Businesses have had to slash fees as well and many products and services are readily available for half of the standard rate. With marketing dollars as rare [...]