Today I presented a click-by-click webinar for a national health care association on how to use email marketing programs like Constant Contact, iContact etc. This is the second webinar in a ten webinar series. The audience is state-level executive directors who want to learn how to increase membership and retain exisiting members with Internet marketing. Here are some of the highlights that might help you “click” a little bit faster and with fewer headaches: 1. Select a template that fits [...]

Want to know the quickest way to connect with others on LinkedIn? Join a group.  Groups are an easy way to meet people and develop relationships that can be leveraged for business.  You can join up to 50 groups, but a more effective strategy is to limit yourself to 10 or 20 groups, so you have time to participate and engage in discussions, and make meaningful connections. Here are a few tips on how to [...]

I don’t think so! And neither do most emarketers who invest a lot of time and money building email lists and designing campaigns to increase click-through and conversion rates. I had the opportunity to speak with Scott Stroud of BuilderRadio/Selling More Homes Media Network recently on how to develop Email Marketing that Sells. For a bunch of tips and tricks check out the blog and podcast. Best of luck with your email marketing!

Do you display photos on your Facebook business page wall?  If not, you’re missing out on a golden opportunity to create a unique marketing message with those 5 images. Every time you upload a photo to your page, it will display at the top of your wall. You then have the option of keeping it there, or hiding it from view. Every time someone visits your wall, the images will be displayed in a different [...]

Facebook can be a great branding tool for your business, but you can drive people awayfrom your page if you engage in some of these behaviors: 1. You’re the only one posting. If you don’t let others post on your page, what’s the point? This is a “social” networking tool. Let your fans into the party! Encourage their participation. 2. Posts are once a week or less. The key to developing relationships on Facebook is [...]

Finally Stein Mart wised up and launched a new website with online ordering. It’s hard to believe in the year 2011 until very recently Stein Mart didn’t offer online ordering! I can’t tell you how many times I’ve gone to their website hoping to be able to find something online because I didn’t have time to get to the store. Each time I’ve left disappointed and ended up ordering online from somewhere else. The challenge of online ordering for discount [...]

My new guilty pleasure is tweeting during TV shows. I am a mom of a three-year old who has to be in bed early so I’m not exactly out partying every night. Tweeting while watching TV shows is fun and I feel connected with the rest of the world. I have several ”friends” (most of whom I’ve never met in person) who have similar TV watching habits and we tweet back and forth with our pithy (never mean) comments chatting away as if we are sitting on the [...]

Do your customers want a gourmet dish or an all-you-can-eat buffet? Cisco Systems is shutting down the Flip video camcorder division. The announcement on Tuesday stunned the tech world. In just four short years the Flip video camera skyrocketed to the top of the handheld camcorder market and just as quickly plummeted. The founders of the Flip sold 2 million of the devices in the first 2 years. In 2009, they sold the business to Cisco. At that time, [...]

Walking down the aisle of the plane last week I noticed at least 50% of the passengers were using eReaders like the Kindle, Nook or iPad. I see them everywhere and I have to say I love my Kindle. Being the total nerd that I am, I was very skeptical if I would like an eReader. But I have to say, I’ve read more since Christmas than I’ve read in the last 2 years because I [...]

  Networking events are great for making connections and building relationships that can eventually turn into leads for your sales team. The trouble comes with finding a way to keep track of all the business cards you collect at these meetings. Do you store them in a 3-ring binder for future reference or type the contact information into your computer? If you want to follow up with people on a timely basis, it’s important to [...]